A New Brand Development : Hotel Grandhika by PT. Adhi Karya Persero Tbk
Jakarta, April 2016: A&R Hospitality is a hotel consultancy firm with extensive experience in the hotel industry. We provide solutions in human resources, business development, sales and marketing, financial controlling and operations. Aside from our work with members of the hotel industry, we also serve clients in the food and beverage industries. We have also worked with investors to visualize their brands and make them relevant with their company philosophies.
The basis of our company is all about pioneering ideas on how Design, Creativity, Brands and People are the key instruments for development when it comes to hospitality projects. A&R Hospitality invites owners and investors to implement a goal of profitability through the use of a system called "SMART", which stands for Specific, Measurable, Achievable, Realistic and Time Reference.
One of our clients is PT Adhi Karya, which began delving into the hotel industry in 2015. By the end of that year, PT Adhi Karya had officiated its first hotel in the Blok M area. Named the Hotel GranDhika Iskandarsyah, and it has a total of 239 rooms and comes equipped with four-star facilities. A&R Hospitality helped all the way, starting from the recruitment of employees to working on the brand standard that would be a part of other GranDhika hotels to come. It includes a second hotel in Medan, to be opened this year in 2016, and another in the city of Semarang.